Brake Road Safety Week 2015

National safety campaign

Monday, November 23, 12:00 AM - Sunday, November 29, 2015 (11:00 PM)

The focus of this year's Brake Road Safety Week (23rd to 29th November 2015) is 'drive less, live more'.

Drive less, live more

During Road Safety Week Cheshire firefighters will be working with drivers across the county to share vital road safety messages. They will be encouraging people to think about whether their car journey is necessary - could they swap their car for a walk or a bike ride?

Firefighters will also be targeting parents and children, to encourage them to 'drive less' by cycling, walking or scooting to school.

Why drive less?

  • Safer roads - Every day five people die on UK roads, and over 60 are seriously injured. The vast majority of casualties are down to driver error. Driving less can reduce traffic danger in your area.

  • Less pollution - Going by bus or train instead of driving produces 6-8 times less CO2, on average. Walking or cycling produces none. Driving less means we breathe less harmful pollution.

  • Less traffic - By 2035 the number of cars on England’s roads is set to increase by 45% and traffic delays by 64%. Four in 10 car journeys are less than 2miles. Driving less means less congested, more pleasant streets.

  • Reduced costs - Nearly half of households in England could be struggling with car ownership costs. A family can save �642 a year by swapping a car-based school run for walking or cycling. Driving less is usually cheaper.

  • Healthier, happier kids - Half of our children are driven to school, yet the average school run for primary schools is just 1.5 miles. Walking, cycling, scooting or skateboarding to school helps kids engage with their community, stay healthy, and arrive alert and relaxed. Driving less for families can mean more active, sociable lifestyles.

  • Healthier, happier people - One in four adults in England are obese and a further 37% are overweight. Regular walking, jogging and cycling can help guard against asthma, depression, diabetes, heart disease, osteoporosis and some cancers. Driving less means improved health, wellbeing, and less stress.

Drivers - Look out for pedestrians and cyclists

  • Slow down to 20 (mph) in communities

  • Look twice and taking it slow at junctions and bends

  • Give people plenty of room

Safety tips for pedestrians and cyclists 

  • Never take chances

  • Always put safety first

  • Make sure you can be seen

More road safety tips

Please use the links below for more road safety tips:

Road Safety advice

Cycling safety tips

Road safety videos

Road safety tips for children

Think Bikes! - safety tips for drivers

Road safety week poster - drive less, live more (new window, PDF 242KB)

Last updated: Monday 30 November 2015

Related images

Road traffic collision