Road Safety Week


Monday, November 20, 12:00 AM - Sunday, November 26, 2017 (11:00 PM)

Speed Down

Cheshire Fire and Rescue Service will be supporting Brake Road Safety Week from 20th to 26th November 2017.

This year's theme: Speed Down Save Lives.

In the UK speeding is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives. That is why we are encouraging everyone to Speed Down Save Lives for Road Safety Week 2017.

Driving is unpredictable and if something unexpected happens on the road ahead - such as a child stepping out from between parked cars - it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Danger of driving too fast

Help us to spread the word about the dangers of driving too fast:

  • Speed causes deaths and serious injuries on our roads.

  • Rural roads are not race tracks.

  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists.

  • Going slow = stopping in time.

  • Speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play.

  • Speed cameras work. They save lives.

  • Intelligent Speed Adaptation (ISA) is an important development that is likely to be fitted to all vehicles in the future.

More road safety tips

Please use the links below for more road safety tips:

Road Safety advice

Cycling safety tips

Road safety videos

Road safety tips for children

Think Bikes! - safety tips for drivers

Road safety week poster - drive less, live more (new window, PDF 242KB)

Last updated: Thursday 16 November 2017

Related images

Car on road in rain