CFOA Road Safety Week 2015

Young driver distraction is the focus of this years Chief Fire Officers Association's (CFOA) Road Safety Week (8 to 14 June)

Cheshire firefighters will be promoting targeted safety messages throughout the national week of activity.

They will be working across the county to get distraction road safety messages across to all road users, in particular to young drivers, cyclists and motorcyclists.

There are three main types of distraction:

  • Visual: taking your eyes off the road

  • Manual: taking your eyes off the wheel

  • Cognitive: taking your mind off driving

Distracted driving activities include things like using a mobile phone, texting, and even eating. Using in-vehicle technologies (such as navigation systems) can also be a source of distraction. Whilst any of these distractions can endanger the driver and others, texting while driving is especially dangerous because it combines all three types of distraction

Deaths and injuries on the road affect not just the individual - the lives of families can be destroyed by losing a loved one, or changed forever by having to care for a family member with life-changing injuries.

Road safety events taking place in Cheshire

Here is a list of events taking place during CFOA road safety week:

Cheshire East

Here's where the crews will be around Cheshire East:

  • 10th June - Eaton Bank High School with Cheshire Police and the Think! car to talk to young and new drivers

  • 11th June - Underwood West School to engage with young and new drivers

  • 12th June - from 11am to 3pm firefighters will be at Halfords in Macclesfield with road safety advice

  • 12th June - from 10am to 2pm firefighters will be at M6 Knutsford services, southbound, engaging with drivers and talking about driver distraction and the two second rule

  • 14th June - Rainbow pre-school talking about pre-school road safety

  • 24th June - Congleton High School with Cheshire Police and the Think! car to talk to young and new drivers  

Cheshire West and Chester

Here's where firefighters will be in Cheshire West and Chester:

  • 8th June - Wharton Community Centre talking to members of the public, focusing on young drivers, giving out safety advice

  • 9th June - Firefighters will be at Halfords on Sealand Road talking about seatbelts and child safety seat safety

  • 11th June - Ellesmere Port College, taking a driving simulator and speed reaction machine to show young drivers the dangers of distraction

  • 11th June - From 11am to 1pm firefighters will be in Northwich town centre speaking to shoppers about distraction and seatbelt safety

Halton

Here's where firefighters will be in Halton throughout the week:

  • 8th June - Cronton College with the Think! car and talking to young and new drivers about distraction

  • 10th June - The Heath, Runcorn, engaging with staff about distraction drug and drink driving

  • 13th June - From 10-4 firefighters will be at Asda, Runcorn, washing cars for charity and giving road and child safety advice

Warrington

Here's where firefighters will be in Warrington throughout the week:

  • 8th June - Warrington Fire Station giving a road traffic collision demonstration and talk to Collegiate students

  • 10th June - Warrington Fire Station giving a road traffic collision demonstration and talk to Collegiate students

  • 10th June - Priestley College giving a road traffic collision demonstration and safety talk to students

  • 11th June - IKEA and M&S, Europa Boulevard, engaging with shoppers to give safety advice about distraction, summer driving and arson prevention in vehicles

  • 12th June - Firefighters will be at Burtonwood Service Station engaging with lorry drivers, giving safety information about distraction and tiredness

  • 12th June - Cronton College giving a road traffic collision demonstration and safety talk to students

  • 13th June - St Bridgets PTFA giving out road safety information

  • 14th June - Orford Park Festival giving out road safety information

  • 18th June - Cobbs Primary School, Appleton Walking with Heroes event, giving safety messages to the pupils

Posters

Distraction can lead to destruction - Male (new window, PDF 1075KB)

Distraction can lead to destruction - Female (new window, PDF 1064KB)

For more information

Road Safety

CFOA road safety week (opens in new window)

Last updated: Monday 15 June 2015