Road safety initiative given royal seal of approval

Cheshire Fire and Rescue Service's road safety team has won a prestigious international award for its leadership in road safety and its innovative work with primary and secondary schools in Cheshire East.

The Service has been highlighted in The Prince Michael International Road Safety Awards, which recognise achievements and innovations which will improve road safety.

Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme.

In 2012 Cheshire East Council commissioned the Service to deliver all its primary and secondary schools with road safety education. This was the first instance of a fire and rescue service being commissioned to deliver this educational work in the UK.

The initiative specifically targets Key Stage 2 (9-11 year olds) and Key Stage 4 (14-16 year olds) students, all lessons use a mix of teaching and interactive learning techniques including speaker presentations, dvds, picture boards, group discussions and case study examples. The aim is to ensure that each student will have a far better understanding of road safety and in-car safety, not only as a pedestrian but also as a passenger and general road user, thus reducing the number of children dying and being seriously injured on the roads.

Presenting the award on behalf of Prince Michael, Adrian Walsh, director of the Prince’s awards scheme said: “Prince Michael has made this award to Cheshire Fire and Rescue Service for its outstanding commitment demonstrated by its high level of leadership and effective deployment of resources to making roads safer.  The success of the schools road safety education programme is one of many examples of this and it is of significance that Cheshire is the first fire and rescue service in the country to be commissioned to conduct this important work."

Martin Dowle, Prevention Safety Manager for the Service and Vice Chair of the Chief Fire Officers Association for Road Safety, received the accolade for the Service, saying: "This award highlights the success of our work with Cheshire East Council in delivering road safety education to local schools, both primary and secondary across Cheshire East. Our unique brand and ability to engage with all groups and ages in our society places us in an enviable position where we can really make a difference by engaging with all ages to increase awareness of road safety from both a driver and pedestrian perspective.”

Martin continued: “We deliver many initiatives and campaigns, looking to drive down the number of people killed and seriously injured on our roads, from engaging with drivers on our road and motorway network, to delivering motorcycle safety events, and visiting schools to educate children of all ages on road safety.

“This particular initiative has been in partnership with Cheshire East Council and has been hugely successful in communicating vital information and education to young children in schools and I am so pleased it has been recognised with this prestigious award.”

Fire Authority member and Cheshire East Councillor Bill Livesley added: “I am delighted to see the great work between Cheshire Fire and Rescue Service and the council honoured in this way. It is so important that young people are educated with vital information about road safety and we are committed to doing all we can to improve the safety of our roads for everyone.”

For media information please call Sarah on 01606 868451 or email


Date published: Mon, 27 Oct 2014 11:32:42 GMT

Related images

Director of the The Prince Michael awards scheme, Adrian Walsh, Fire Authority Chair Cllr John Joyce and Prevention Safety Manager for Cheshire Fire and Rescue Service, Martin Dowle.